Marlboro

Below are some characters and environments I designed for an internal Marlboro spot. I worked with the studio We Are Royale to create a modern take on a sort of classic American Indiana Jones story. 

 Lineup of major characters. The younger version of the Marlboro Man was meant to be an Indiana Jones inspired character, while the older version of him is a take on The Most Interesting Man in the World.

Lineup of major characters. The younger version of the Marlboro Man was meant to be an Indiana Jones inspired character, while the older version of him is a take on The Most Interesting Man in the World.

 thumbnail color keys for key cinematic moments.

thumbnail color keys for key cinematic moments.

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 Explorations of an older and younger version of the Marlboro Man.

Explorations of an older and younger version of the Marlboro Man.

 Early explorations of the Marlboro Man.

Early explorations of the Marlboro Man.

 
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consumer_woman_02.jpg
consumer_man_02.jpg

Quick environment and character design for a spot on the modern Marlboro consumer. We used green, brown and soft neutral tones to make the brand feel bright and somewhat "healthy". (Smoking is bad for your health)